EGG Story

The birth of EGG & pregnancy style down under started in 2000 when I was pregnant with my first daughter Jasmin. I simply could not find the style of clothes I wanted to wear, so together with my mother, business woman Colyn Devereux-Kay, we started designing stylish, fashionable and most importantly comfortable maternity clothes that  can also be  worn after bambino arrives! 
The majority of our clothing and accessories are proudly made in New Zealand with a great team of people who have been with EGG since our infancy.


EGG have partnered with the Mental Health Foundation over the past 10 years with different initiatives to help raise money for awareness in Post Natal Depression and have designed and produced a brochure for this amazing association. Judi Clements, Chief Executive of the Mental Health Association says “We are pleased to be in partnership with EGG again on a project that raises awareness of PND. It’s important that new mums understand they are not alone and can ask for help if they need it.”

With love,